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Executive Breakfast in association with HIMSS

Healthcare Consumerization: Digital-First Strategies that Empower Patients, Care-givers & Members

Healthcare Consumerization: Digital-First Strategies that Empower Patients, Care-givers & Members

Wednesday, Mar 16, 2022 | 7:15 - 8:15 AM ET
Orange County Convention Center, Orlando, FL, United States

The healthcare industry is at an influx point, rapidly accelerating digital transformation, not just due to the COVID pandemic but also a shift towards value-based care. The consumerization of healthcare isn’t just a fancy buzzword. It is a shift in focus on the individual consumer rather than the market as a whole, and it has the ability to positively redefine the healthcare industry.

The landscape has changed. Consumer expectations have changed. But where does this leave us? And what will the future of healthcare consumerization look like?

Join us for this insightful panel discussion where we will bring together industry leaders from large healthcare organizations at the forefront of digital healthcare transformation, to share their priorities, perspectives, and experiences on adopting digital-first strategies to cope with and take advantage of rising healthcare consumerism

*Breakfast and refreshments will be served

Join the HIMSS'22 Executive Breakfast

Our Panelists

John Squeo
John Squeo (Moderator)
Sr. Vice President, Providers
CitiusTech
Patricia Morrison
Patricia Morrison
Board of Director, Baxter
Former Exec. Vice President, Cardinal Health
Shane McNamee
Shane McNamee
Chief Medical Information Officer
Smile CDR
Sridhar Turaga
Sridhar Turaga
Sr. Vice President, Digital, Technology & Analytics
CitiusTech
John Squeo
John Squeo (Moderator)
Sr. Vice President, Providers
CitiusTech
Patricia Morrison
Patricia Morrison
Board of Director, Baxter
Former Exec. Vice President, Cardinal Health
Shane McNamee
Shane McNamee
Chief Medical Information Officer
Smile CDR
Sridhar Turaga
Sridhar Turaga
Sr. Vice President, Digital, Technology & Analytics
CitiusTech

Key Learnings for attendees:

  • Emerging trends in healthcare digital transformation
  • Business drivers and success criteria for digital-first strategies
  • Balancing physical and digital experiences
  • Challenges and experiences in implementing digital engagement and broader digital transformation strategies
  • Perspectives on aligning data and analytics to digital engagement

With the rapidly evolving healthcare ecosystem, several healthcare organizations are implementing digital front doors, direct-to-consumer and digital-first strategies to improve access, meet patients where they are, improve experiences and outcomes as well as ensure financial sustenance. This is forcing healthcare organizations to reimagine their consumer engagement strategies, care delivery, infrastructure, and operating models to deliver "phygital" (physical + digital) experiences. Here are some emerging trends:

  • Explosion in blended healthcare models, integrating digital and traditional care delivery
  • Optimizing healthcare processes through digitization and automation
  • Creating an omnichannel customer engagement strategy aimed at using technology and welcoming entry to digital channels so that patients, providers, and employees can fully engage and gain the benefit of these tools
  • Observing patient journeys more closely, identifying digital touchpoints, and optimizing care pathways leveraging digital channels and self-management capabilities
  • Evolving data strategies to drive interoperability and leverage complex/non-traditional data including SDoH, imaging, wearables, IoMT, social media and genetics