Commercial Launch Excellence
Driving product launch excellence at global scale
Bringing together strategic industry insight and CitiusTech’s next-gen solutions to drive launch success
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Cross-functional launch support
Robust project management execution
Global organizational launch readiness
Early Strategic Planning
Drive successful launches through robust development and commercialization strategies, resource planning, and milestone roadmaps. Align clinical and regulatory strategies, establish governance, and deliver actionable customer and competitor insights for informed decision-making.
Go-to-Market Strategy
Enable launch readiness with comprehensive planning, project management, and cross-functional coordination. Implement stakeholder communication plans, accountability frameworks, and risk mitigation strategies to ensure seamless execution and market alignment.
Digital & Multi-Channel Marketing
Accelerate brand impact through data-driven marketing strategies, positioning refinement, and omnichannel engagement. Design optimized content and channels, leverage social and digital platforms, and enhance HCP and patient communication for a superior launch experience.
Operations & IT
Strengthen launch execution with advanced data analytics, AI-driven insights, and technology systems. Ensure IT readiness through pre-launch testing, provide on-site and remote support, establish KPIs, and deliver performance reporting to drive operational excellence and mitigate risks.
Post-Launch Management
Maximize long-term growth through launch optimization, lessons learned, and continuous market analysis. Enhance brand awareness, integrate new clinical data, update labelling, and monitor market share for sustained success.
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Driving successful launches for top pharma and biotech companies
Led 25+ product launches since 2018 across major therapeutic areas
Proven expertise across marketing (HCP, consumer, retail, digital, etc.), commercial ops, portfolio strategy & planning, commercial analytics, and commercial IT
Case Study
Orchestrated the most successful launch for a pharma giant
Enabled a leading global pharmaceutical company to deliver its most successful U.S. drug launch through strategic planning, cross-functional alignment, and end-to-end launch support.
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